It takes a lot of time, money, effort, and other important things to operate and maintain a successful ecommerce store and website. You could even find yourself putting in all of the resources you have and find that no one comes to your store and buys your products. Not having enough traffic is the worst thing that can happen to an ecommerce store.
When that happens it means that there is something that you either aren’t doing at all or aren’t doing properly. You need to understand what is affecting the traffic inflow to your ecommerce store. If you aren’t getting enough traffic or making enough sales then here are the seven main issues affecting the traffic inflow to your ecommerce store.
1. You Haven’t Invested in Google AdWords
Any and all entrepreneurs should understand that the most efficient way to generate traffic is to just pay for it. Google AdWords is a relatively inexpensive way to generate traffic for your website. Even people on a budget have found a way to utilize it and get a healthy amount of traffic from it.
Google AdWords is a form of advertising that generates a lot of traffic for an ecommerce website. It could be that you aren’t getting a lot of traffic because you haven’t tried out Google AdWords for yourself yet.
Try out some of the packages and see what kind of results you get from it. Don’t forget to monitor the campaign and adjust it as necessary to get the best results. There’s no sense in losing money paying for keywords that don’t generate a return on investment.
2. You Aren’t Growing Lists
If you want to get more traffic to your store then you need to be building lists. You shouldn’t just limit yourself to email lists either. Make sure that you’ve got lists across several different platforms that allow you to communicate effectively with potential prospects and existing customers. You could have lists on WhatsApp, Facebook, Twitter, and – of course – good old fashioned email lists.
Some people are going to visit your website the once and then vanish into the ether. The only way to prevent that is to follow up with them and communicate with them. Having them listed means that you have the option to talk to them again later on. You could talk to them at the right time; when they are in the right position to make a purchase.
Not only do you want to keep lists, but you also want to put effort into growing them. Growing lists means growing traffic.
3. You Aren’t Practicing SEO
According to the SEO pros at SEOlutions.biz you always have to be on the lookout for new and better ways to boost search engine optimization. Otherwise it’s no surprise you don’t have a lot of traffic. Be sure to optimize the website so that your site appears higher in search engine results pages. Ranking high on Google, Bing, and other search engines is one of the most effective ways to get more traffic.
You should see what the competition is using when it comes to keywords and backlinks. Find out how they are ranking and then come up with some keywords of your own. Having some unique keywords makes it easier to rank ahead of the competition. It’s not that difficult to find the right keywords for you as there are several tools that help you do just that. Check out Google Keyword Planner and SEO Chat for some good ideas.
4. You Aren’t Using Social Media
Every business owner owes it to themselves to be on social media. You can use platforms such as Facebook and Twitter to advertise your website and connect with customers all at the same time. There are already going to be plenty of people on Facebook looking for the kinds of services you offer.
YouTube is also a good option to consider for finding prospects and customers. Not having a good enough presence on social media could be a reason that you aren’t getting the traffic you want.
5. You Aren’t Using Influencers
Love them or hate them, social influencers get the job done. They can generate a lot of traffic for your website so you should consider working with them. Social influencers are people on social media that have large followings of people who listen to their recommendations. Even major websites and companies rely on influencers and leverage them all the time.
You should find some highly respected bloggers from your niche and get in touch with them. Pitch your ideas to them and get them to work with you to generate more traffic. Be sure to have an efficient merchant service provider so that these influencers – and the people they influence – are able to buy products. Nothing drives customers away like a bad shopping experience.
6. You Don’t Have a Blog
Many people overlook the importance of having a blog because they don’t see how it makes them money. They don’t consider having one a lucrative investment. That said, not having one is a key reason that your ecommerce website isn’t getting enough traffic. Blogs might not generate much revenue by themselves, but they do generate a lot of traffic.
The more connected to your business and industry the blog is, the more traffic it generates. Having a blog that discusses the benefits and uses of the products you sell is going t boost traffic to your site if you include links to those products on the site.
7. Bad Product Descriptions
Having bad product descriptions is a major factor in traffic. You need good descriptions for products to even sell. If they aren’t described well and they don’t offer solutions to customers then those customers aren’t going to be interested in them. Your customers want to know how products can help them and fulfil their needs. It’s also good to have high quality images of products on the website to showcase what they look like.
These are the main problems that affect website traffic and contribute to low traffic. Be sure to check over these issues and solve them to generate more traffic and revenue for your website. You don’t want to let those losses pile up or it will spell the end of your business. Take action now to solve problems before they can develop.