It can be a challenge to decide on the right print finishing equipment for your product, service or business, but it is always worth keeping in mind that it can add considerable value. After all, a good or bad finishing touch ultimately demonstrates whether or not your efforts were worthwhile.
Print-finishing allows your products to become more visually pleasing once the ink has dried. It can also allow for extra protection through something as simple as lamination, giving it the appeal of durability too. We now also live in an advanced era of digital embossing and debossing; both of which allow products to have a more tactile feel through the structuring of surfaces.
What print finishing services are out there?
Everything in design takes time, effort and money, so the finishing touch demonstrates the culmination of your travails. There are plentiful services involved in print finishing, but a basic knowledge of a few and how they work could be huge in shaping your products, or the products you choose should you opt for your own print-finishing set-up.
First we have binding, which is the process of fastening separate sheets of paper into a book-like form. Saddle-stitching is usually the most popular type (think magazines and pamphlets), but other types of binding like perfect binding, wire-o binding and spiral binding can also be highly beneficial depending on your needs.
You may even be looking to mount your print for display – a process that glues the print to a rigid and lightweight material. With this, you are able to frame and hang prints, avoiding creases in the process. Speaking of creases, folding is perhaps the most underappreciated print finishing technique. That said, a well-executed, professional tri-fold leaflet or brochure can be hugely impactful.
Then we have processes like lamination, which allow business cards and other important documents to take on that classy sheen. When used with a process like digital embossing or debossing, business cards, leaflets, booklets, pamphlets, and any other materials are able to take on a life of their own.
DIY Print Finishing
We have the world at our fingertips these days, which is both a blessing and a curse. That said, we are able to take things on ourselves – print finishing included. We can make and print our own business cards at home with the right equipment.
That said, you should always pay attention to your bottom line – how much money will you really save if you are not print finishing professionally? You’ll want your cards to look as professional as possible, so ask yourself just how professional an aesthetic your equipment can allow. Could it be worth looking into an upgrade of your technology in order to cut our the middle man completely?
Getting the right print finishing equipment is now within the price range of many commercial printers. This means that the process of print-finishing can cut out the middleman if need be. The way in which you complete your print finishing ultimately depends upon your circumstances, though ignoring a good print-finish for any of your products is something you can’t afford to do.