How to Boost Your Social Media Following: Seven Steps

In the digital world, social media followers have become a new form of currency. The larger the size of your following, the greater your reach, and the higher your potential to create new business. Not only can you use your social media platform to share the content you create and shape the perception of your brand, but you can also use it to interact with your audience. 

Regardless of if you’re a social media influencer, multinational corporation, or relatively new start-up, this is the article for you. In this blog, we’ll be covering seven of the best methods you can adopt to boost your social media following. Keep reading to find out what they are…  

Post Regularly 

Posting regularly on your social media channels will give potential followers a reason to keep up with you. Plus, it will avoid any of your existing followers from hitting that unfollow button. We recommend you post at least once every two days. 

Know Your Audience 

If you hope to attract more followers, you’ll need to know who your content is appealing to. What demographic are you trying to appeal to? What are their interests? What are their concerns? 

Keep Branding Consistent 

Make sure to keep your branding consistent throughout your posts. For example, if you’re going to include a professional logo on your images, you’ll need to make background transparent across all renditions of your logo. 

Collaborate with Like Minded People 

When you collaborate with like-minded people, events, influencers, or brands, you can appeal to their respective followers and invite them to join your audience. However, make sure these collaborations are genuine as these collaborations will create the most impact. 

Post at Specific Times 

Apart from enhancing your engagement rates, posting at specific times can help increase your visibility to other potential followers. For example, if your tailored audience is mainly based in the United States, it wouldn’t make sense to post whilst they are all asleep. 

Focus on Select Channels 

Rather than trying to boost your following across five different social media platforms, we recommend that you focus your efforts into one channel. For example, if you’re appealing to Gen Z, we recommend you ditch Facebook and focus on Instagram and TikTok instead. 

Host Promotional Contests 

One of the oldest tricks in the book when it comes to gaining new Instagram followers is to host promotional contests. You can give away a free product or experience to one of your existing followers by telling them to tag a friend, comment, and share your post. 

All in all, it’s important to keep it consistent with your social media content. Try to keep the same brand and vision throughout your feed. Don’t be afraid to tweak a few things here and there until you find a method that works just right for you. Remember, quality is better than quantity, so don’t be disheartened if you don’t gain hundreds of followers right away. Make sure to follow our tips and watch your social media following grow. 

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