Pool Cleaning Business Plan – How to Start & Profit Margin

Many of you who have ever wanted to build a personal house or wanted to go to a hotel, resort, society or recreational place always have wanted to have a swimming pool. Many of us till date have that urge of having a swimming pool in our house.

If not at home, one would always desire to spend some time at place, hotel or resort where one can have the luxury of a swimming pool. With the rise in demand of swimming pools, it became a necessary requirement for the cleaning of swimming pools.

Thus a new service grew up in years that solely focused on professional cleaning of swimming pools. Now this industry is a billion dollar industry spread all across the globe and operates in the most professional way. If you are interested to try your luck in this business then this article will serve you as the best guide in letting you know on how to start a swimming pool business.

Overview of a Swimming Pool Business and the Potential Profit:

There are basically two types of swimming pools. The first one is the domestic swimming pool that is installed in a private space like a home or farm house of an individual. The second type of pool is the public swimming pool that is opened for public like what we see in a resort, hotel, school, professional swimming pools for learning, societies, clubs, etc.

For starting a swimming pool business one has to focus on the second type of swimming pools that are public type. The reason why one should focus on such swimming pools is since they are used by public thus they require regular and dedicated cleaning which obviously will be time consuming which will help the cleaning business churn good profit.

Secondly such public pools are in good numbers within one complex thus they help in generating larger profit. It is not that only public pool cleaning generates profit but the private individual pools too create great profit based on the area and number of pools covered by the cleaning service.

Starting a Swimming Pool Cleaning Business:

The first step towards starting a swimming pool cleaning business is to first get the basics of how a swimming pool in cleaned. Since there are various designs of swimming pool thus cleaning them will require different mechanisms.

To learn all that you need to attend certified classes where skills for cleaning pools are taught. You can also take help from various books, e-books, articles and online materials to learn. The best way to learn is to do training under a professional cleaner for a while to learn all such skills necessary for cleaning.

First Step towards Swimming Pool Cleaning Business:

The first step towards swimming pool cleaning business is to prepare a plan for your business. Planning is necessary in this business since this business requires to grow and if you don’t have that adequate planning your business may suffer due to this. The first gradual step in planning is to gain knowledge about this business.

After you understand the basics of this business, take a decision on what type of business will you carry on for yourself and what exactly suits. This decision will also matter in case of locality of operation, capital investment, manpower and level of specialization. Plan everything accordingly.

Second Step towards Swimming Pool Cleaning Business:

Now that you are very clear on the type of cleaning business you want to go with. Take a step ahead and decide whether you want to start this business alone or you want to end up starting a company.

In the initial stage of business, a two person business would suffice but in order to remain relevant in the market you should definitely think of expanding. Meet some people who are already in this business. Make the list of things you need to start your business and make things to the final stage of initialization.

Third Step towards Swimming Pool Cleaning Business:

Form a business entity that is based on swimming pool cleaning business. For this you can hire a legal advisor who will help you in all matters that are related to registering your business, registering yourself as taxpayer, place of operating, accounting, management, etc. This step of formation of legal entity or a business has various steps interconnected within it. Here are few you must definitely know.

  • Register yourself as a service provider with a certain name which you can use for branding.
  • Register yourself as a tax payer with the local tax collecting authority.
  • Get the required license and permission necessary for starting your business.
  • Get a bank account for your business
  • Join certain societies in your local area to stay updated and connected.
  • Advertise your brand to gain public interest.
  • Get a place from where you will operate your business.

Getting an office space may be costly and will add your capital investment thus to minimize it you can use your residence space as office space. Since this business doesn’t depends much on your office infra thus having a small office at your home would suffice.

In the initial days of business you may self-manage the accounting and other office related work but as your business will grow you need someone to manage it thus keeping an accountant would suffice.

Fourth Step towards Swimming Pool Cleaning Business:

Since you are already registered as a business you now need to get the required equipment, tools and accessories to start your cleaning business. As per your business plan you would know what kind of tools are required for cleaning. Here are some of the equipment required:

  • You need to have water testing kits that will ensure the quality of water
  • Secondly, you will also need skimmers for collecting and removing floating objects
  • You will also need chemical and other such substances for cleaning the pool thoroughly
  • Vacuum heads and hose
  • Telescoping pole
  • Leaf traps
  • Brushes, cleaners, Vac Plates, etc.

Apart from them you will also need some other tools like Pool Scrubbing Mitt, Pumice Stone, Stain Master, Leaf Bagger, etc. To transport such tools from one place to another you may also need a transport vehicle which is specially equipped to carry such tools. Trolleys, Trucks and SUVs would do your job. In order to minimize the cost for transportation vehicle, one can use their own vehicle with few moderation or can simply hire an old vehicle for usage.

Fifth Step towards Swimming Pool Cleaning Business:

Start your business by simple inauguration and inviting clients to use your service. You can give your service for free, trial or discount in order to make clients and later on grow your business. The initial days would be quite hard but as the time will pass you will be served with number of clients. In order to maximize the client number there are two important ways of advertisement.

The first one is word of mouth. This works much better than any other method of advertisement. For this you need to provide exemplary and satisfactory service your client so that he can get satisfied with your work and praise you and recommend your service to his friends and peers. In business relating to such services, word of mouth works the best.

The second step you can use for advertisement is registering yourself with known advertising groups and service providers who will help you in getting new clients. Apart from this you can the latest methods of advertisement like placing billboards, hoardings, advertising online, etc.

Hiring of Manpower:

You can hire one or two trained people for cleaning purpose, accounting or legal advising in the initial days to help your business grow. Later as your business expands, you can hire more people, experts, etc. based on the investment and return ratio. It would be advisable to not start with many people initially especially if you don’t have much work.

Investment in Swimming Pool Cleaning Business:

Though investment depends on business to business but a swimming pool cleaning business will not need more than $2000 initially to start the business. This doesn’t includes office space, furniture and cost of vehicle. One can add rent of office, furniture and Vehicle in the initial capital required for investment.

It would be advisable for you to not spend more than the amount mentioned in initial days since it will create a burden for you to recover the amount in the initial days of your business. Secondly if you are taking loan of bigger amount then it may become a liability if your business doesn’t gives what is expected.

Return on Investment:

The initial days won’t be that profiting but as you start to get new clients and regular work you can easily earn $50-200 per client for every cleaning you do. Cleaning service is a time taking process and thus your patience is a key factor in the growth of your business.

Do not hesitate to try new things and be active in serving your client. Lastly, to maximize profit you can also give additional services like repair work of equipment installed in the pool or something similar to your domain.


1. What costs are associated with starting a pool cleaning business?

1. Business License: Depending on your location, you may need to obtain a business license to operate a pool cleaning business, which can cost anywhere from $50 to several hundred dollars.

2. Insurance: You will need to obtain liability insurance, which can cost from $500 to $5,000 annually, depending on your coverage.

3. Equipment and Supplies: You will need to invest in basic pool cleaning tools such as a vacuum, algae brush, skimmer net, and test strips. You will also need to purchase special chemicals and cleaning products. This can cost anywhere from $200 to $1,000.

4. Vehicle: Depending on the size of your business, you may need to purchase a vehicle to transport your equipment and supplies. Prices will vary depending on the make and model.

5. Advertising: You will need to invest in marketing and advertising to attract customers. This can include purchasing ads in local newspapers and magazines, creating a website or social media presence, and printing flyers or business cards. Costs will vary depending on your chosen methods.

2. How much time do I need to dedicate to this business?

The amount of time you need to dedicate to this business depends on the type of business you are running, the size of the business, and the goals you want to achieve. You may need to spend a few hours each week working on the business, or you may need to commit more time depending on the size and scope of the business. Ultimately, it will be up to you to decide how much time you are willing and able to commit to the business.

3. How can I market my pool cleaning business?

1. Develop a Professional Website: Make sure your website is professionally designed, up-to-date, and easy to navigate. Include a portfolio of your work and customer testimonials so potential customers can see what kind of services you offer.
2. Utilize Social Media Platforms: Leverage social media to reach potential customers. Create and manage accounts for your pool cleaning business on platforms like Facebook, Instagram, and Twitter. Share updates about your services, specials, and discounts.
3. Use Paid Advertising: Paid advertising is a great way to reach more potential customers. Consider using Google Ads, Facebook Ads, or other platforms to target audiences in your area.
4. Network with Pool Owners: Reach out to local pool owners and businesses and let them know about your services. Networking can be a great way to find new customers and get your name out there.
5. Offer Referral Programs: Offer rewards to customers who refer you to their friends and family. This is a great way to generate new leads and build loyalty.

4. What type of equipment do I need to get started?

The basic equipment you will need to get started with photography includes a digital camera, a lens, a tripod, a memory card, and a camera bag. You may also want to invest in additional equipment such as filters, camera flashes, and other accessories depending on the type of photography you plan to do.

5. Do I need to be certified to operate a pool cleaning business?

Yes, most states require pool cleaning businesses to be certified. The exact requirements vary from state to state, but typically include a certain level of training and certification in pool cleaning and maintenance, as well as a valid business license.

6. How do I find customers for my pool cleaning business?

1. Use online advertising platforms. You can advertise your pool cleaning business on social media platforms such as Facebook, Instagram, and Twitter. You can also use search engine advertising platforms such as Google Ads to get the word out about your business.
2. Reach out to local community groups. Look for local community groups such as homeowners associations, condo associations, and neighborhood watch groups. These are great networks to connect with potential customers.
3. Network with local pool supply stores. Connecting with local pool supply stores is a great way to tap into a network of potential customers. They can refer you to their customers and help spread the word about your business.
4. Take out an ad in the local newspaper. Taking out an ad in the local newspaper can be a great way to reach a wide audience of potential customers.
5. Ask for referrals. Ask your current customers for referrals to help you find new customers. People are more likely to trust a business if they hear it from a friend or family member.

7. What safety precautions should I take when cleaning pools?

1. Wear appropriate safety equipment such as goggles, gloves, and a face mask.
2. Always read and follow the manufacturer’s instructions before starting any pool cleaning process.
3. Unplug all electrical equipment before handling it.
4. Keep the pool area free of clutter.
5. Avoid using any cleaning products that contain harsh chemicals.
6. Remove all toys, floats, and accessories from the pool before beginning the cleaning process.
7. Don’t mix chemical products together as this can be dangerous.
8. Use a long-handled net to scoop out debris from the pool.
9. Avoid contact with pool water and be sure to rinse off after cleaning the pool.
10. If using a pool vacuum, be sure to check the suction to make sure it’s not too powerful.

8. What type of insurance do I need for my pool cleaning business?

The type of insurance you need for your pool cleaning business will depend on the services you provide, and where your business is located. Generally, you will need business liability insurance and/or professional liability insurance to protect you from any potential claims related to your business operations. Depending on the services you provide, you may also need additional coverage such as property damage, workers’ compensation, or product liability insurance.

9. How should I price my services?

Pricing your services depends on many factors, such as the type of services offered, the market you are targeting, and the level of service you provide. Generally, it’s best to start by researching the going rate for similar services in your area and then adjust your price accordingly. You may want to offer discounts to attract customers, but be sure to factor in your costs, such as materials, labor, and overhead, so you can still make a profit.

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