Any business you choose to engage in should be filled with opportunities. The grocery delivery business is one such business activity that fits in perfectly. The trend of purchasing groceries online has increased by leaps and bounds over the past few years, and the pandemic has added the necessary impetus. Online purchases generally center upon edible, perishable, and packaged/ processed foods. Such items have to be delivered quickly given their perishable nature.
All these are encouraging factors for starting a grocery delivery business and making profits. The opportunity for success lies in delivery on or before the appointed hour, and one can expect the market to grow exponentially shortly. It is always a challenge, but the ever-increasing demand mitigates it. The option of owning a grocery store and delivering from there always exists. So is the possibility of delivering without one if you have the infrastructure to source out the groceries and deliver quickly. The advantage of owning a grocery store paves the way for additional business.
As the business does not require capital investment beyond a point due to frequent inflows, it would be wise to stock the products which enjoy a constant demand.
Either way, it would not be a good idea to start this business without surveying the market, the competition, the location, and a feasibility study. Therefore, a business plan is a prerequisite despite being only a simple grocery delivery business.
The Business Plan
A comprehensive market research
It would be best if you did specific research to gain knowledge of the existing market situation.
Only deep research would give you the perfect scenario that is ever-changing and dynamic. You would also get to know what the customers desire regarding service and special offers.
Such research would teach you that grocery deliveries are time-bound and unacceptable.
The other area the research should throw up is potential customers in the location where you propose setting up the business. Since you are dealing with groceries all the hotels, food catering outlets, hostel mess are your customers.
Market research is not a one-time activity but has to be visited. New strategies in marketing have to be devised to mitigate competition.
The grocery business is all about ordering, purchasing for credit, and selling for cash. That may hold water for an ongoing grocery business, but every business requires an initial capital or investment.
Initial costs are the costs incurred to set up the business. The cost will vary with the size of the business you wish to set up, including the objectives and goals. Generally, these would include:
- Advance on rent and monthly rental of the place, which would be a grocery store
- Cost of vehicles
- Workers’ salary
- App development costs.
Since you’ll be buying what has already been booked and you don’t necessarily need a formal venue to conduct business, the costs associated may be tiny in the beginning. However, if you want to give your clients a simple way to order, you’ll need to make significant investments in technology. In addition, you’ll have to pay for commercial automobile insurance and employees’ compensation for your employees, as well as set aside money for marketing.
Salaries, petrol, insurance, and machine upkeep are all expenses that grocery delivery services must factor into their business models.
Analysis of competitors
The competition factor is a significant hurdle in achieving your goals. Therefore it would be appropriate to scrutinize their activities. Learn what kind of grocery they deal and deliver. Check on their offers to customers. It is indeed challenging to beat competitors who have been in the market for long as they would have a loyal following. Yet, customers love new offers and speedy deliveries, and you’re planning to mitigate competition should be that only.
Solo or Franchise
Grocery delivery can be done in two ways. One must go solo and independent and create an infrastructure to deliver them.
The other option is to avail of the services of an existing franchise which is less risky.
Going solo is a better option if you can do it, but the risks do exist initially.
A catchy name!
It is not simple as it seems, but naming the business requires thinking. It should not only be attractive but easy to remember. It should be unique and perhaps indicate the business you are in. It is best to name your business with one word only.
The owner-ship decides the type of business entity. Here are those different forms of ownership and their legal recognition.
- Partnership when you join hands with someone trustworthy. There can be one partner or multiple, and the ownership percentages are dependent on the investment they bring in.
- Sole proprietorship: Under this, you are the sole owner, and the management of the business is purely yours.
- Limited Liability Company.
Yet another form of a partnership, but the debts incurred should not exceed their capital.
Every form of ownership has its advantages and disadvantages. For example, you can borrow a more considerable amount in the case of an LLC, but decisions have to be jointly made.
The laws are different as the legal entity changes. You should be aware of all the laws which govern your business and apply due diligence.
Open a business account exclusively for grocery deliveries and ensure the business.
Recruit staff for delivery service
Grocery deliveries have to be on time. The viable option would be to employ staff who know the area’s demography well. This would hasten deliveries and would prove effective as a business grows.
The best location
Yet another crucial part of the Business plan is deciding on the location of the business. Here are a few factors to be considered before deciding the location.
- Whether there is sufficient business left after competitors share.
- The share you would enjoy after competitors share.
Various strategies to occupy the market
Any good business plan has to spell out practical marketing strategies very clearly. Grocery delivery is no exception. Here are the various marketing strategies
- Advertising through posters, pamphlets, and print media.
- Request your customers to spread the good word of your presence.
- Pop-up ads on social media platforms.
Aid in formulating marketing strategies
The business has seen a dramatic shift in consumer behavior over the past decade. Marketing, innovation, societal conventions, and a host of other factors have significantly impacted the grocery delivery service industry. Promoting a grocery delivery service is more crucial now than ever before as the eCommerce online grocery industry grows in popularity.
Enhancement in service quality
Their job is to assist you in developing customer-friendly techniques, such as receiving orders from your consumers, rapidly providing the proper quantity of things required, receiving customer feedback, and granting reduced prices for bulk orders. Increased customer satisfaction and business expansion will result from this.
Importance of a mobile application
Any grocery delivery company has a smartphone app to make things easier for clients. Additionally, the app will be a powerful marketing tool for the company, making it easier for customers to order and deliver their orders. Your business’s revenue will rise as more people use your app if they provide the option to order groceries with a simple touch. With the assistance of professionals, you will incorporate customer support functions into your smartphone app.
How to develop your skills to achieve the business plan
People who have the following characteristics can engage in grocery delivery successfully.
- Imaginative (thinking out of the box)
- Keep yourself updated with technology
- Stickler for perfection and accuracy.
- Set up the basics well.
- Prior experience working in grocery and its delivery.
Work schedule in the business of grocery deliveries.
As an owner, you cannot distance yourself from any activity in the grocery delivery business.
Flexibility is the top concern. Entrepreneurs may find everything from managing ties with distributors to delivering the goods. Business owners have to work with their employees to arrange pickup times, keep track of invoices, and find new ways to advertise their products and services to make things even more complicated. However, with automated features, this may be the most time-consuming task for owners. It is common for delivery companies to need regular fine-tuning to guarantee a pleasant customer experience.
Learn from a mentor
Mentorship is one of the most valuable assets an entrepreneur can have. To acquire the assistance you need in the early stages of your business, contact someone who has been there before.
Tips to run the grocery delivery business successfully
Entrepreneurs that want to leave a lasting impression on their clients have a wide range of options at their disposal. Customers can also be given several options based on their previous purchases. You can make their shopping trip easier by suggesting meals or products to them. Set up consumers to receive the same shipment and invoices every week, so they don’t have to worry about it. Make sure you know who your audience is before you begin. Talking with distributors is also an essential part of the job of business owners. A wholesaler’s margin is far lower than a grocery store’s; therefore, it’s more cost-effective to deal with them. It will take time and work to build a solid reputation within the industry, but this is the only way you can get ahead.
Tips on How to Attract Vendors
To attract merchants and consumers to your online grocery marketplace, here are a few things you need to include:
Consistent updating of records and shop management
It is best to keep the following details updated in the shop’s systems. They are
- Delivery slots
- Business working hours
- Packaging time
- Working days
Vendors can easily add or delete products in response to customer demand and the business situation thanks to this capability. They can make changes to the product’s data, such as its availability, and mark it as discontinued.
On managing inventory
It would prove not easy to maintain inventory unless the best system is introduced. The integration of online grocery and inventory management is bound to aid suppliers in keeping count of their products. Such an efficient system enables suppliers to stock supplies regularly.
With this function, tracking and analyzing daily sales figures is a thing of the past. It is possible for vendors to monitor their store’s total revenue and receive daily sales reports to see how their business is doing.
Support from Apps and logistics
Vendors benefit from an e – grocery sector that includes logistics support and delivery apps. Grocery products can be quickly delivered to customers by vendors.
Tips on How to attract customers
App should be Multilingual
Certain sections of society may not be tuned to English. Hence, it’s best to make the app Multilingual to place their orders to attract them.
Convenience Self- pickups
The client can place the order online and pick up the items from the location convenient to him.
Convenient payment forms
Payments for online orders should allow the customers to pay in the form they wish. Therefore, you can do it through credit cards, debit cards, or even net- banking.
All under one umbrella
The customer should choose various groceries and other items and make one payment.
Delivery as per client’s convenience
Not every customer requests urgent delivery nor as per the scheduled time. In such cases, they notify the desired time of delivery which should be effectively carried out.
Food is a necessity, and for that, grocery is required. It’s time-saving for the customer, but it’s an additional business for you if you own a store too. Technology goes a long way in determining your success in grocery delivery too. It is not without its challenges, but timely intervention to correct mistakes is essential.