Facebook has monthly 2.38 billion active users, and 1.56 billion people use it daily. According to these statistics, Facebook is heaven for marketers, a neglected one! Many marketers overlook the advertising potential of Facebook, and they end up losing the opportunity to approach 1.56 billion people daily. Obviously, you will not end up bagging all of them as your customers, but you can’t forget that there is such a huge audience base out there.
No doubt, there are many other social media platforms which are going strong, even then you can’t neglect the significance of Facebook. But setting an advertising campaign can be challenging; that’s why many businesses fail to run a successful Facebook ad campaign.
To run a winning Facebook campaign, you should find out more about Facebook ads. Here are given some things which you should consider before launching your campaign:
Do Some Research:
After thinking about running a Facebook ad, research should be the first thing in your to-do-list. Find out:
- What are your competitors pitching in their ads?
- What are their approach and strategy?
- Who is their target audience?
- Are their audiences responding to their call?
It will let you identify the pros and cons of a Facebook ad campaign without facing them on your own. You will get an overall idea of what you can do in your campaign and what you should avoid.
Other than your competitors, you should also conduct audience-oriented research. Find out:
- What is the demographic of users of your product on Facebook?
- What are they looking out?
- What are their buying habits?
In-Depth research prepares you for the next stages of the campaign by giving you an insight into the situation so that you don’t have to step in the dark without knowing your direction.
Purpose of Campaign:
Most marketers focus on the creation process of the campaign, neglecting the purpose of its creation. Different objectives demand different pitching tone of content, and each tone drives different results. You can’t make the generic type of ad content and expect it to be successful.
You need to ask yourself first that is this ad:
- To increase brand awareness?
- To build a brand image?
- To strengthen the relationship with customers?
- Or to increase the sell?
Selection of your answer will decide the content of your campaign, objective-oriented one. Otherwise, you will launch the campaign, but you will not be able to get the desired results.
Target on ‘Target Audience’:
As mentioned before, not all Facebook users can be your customers. If you sell men-specific products, then obviously, women will not buy it. And products for doctors are not for engineers. If you sell specific products, then you have to select your audiences accordingly.
However, if you are confused about your target audience should be generic or specific, then just think of your objective. If you want to drive sells, then targeting a specific audience is better. And an awareness-inducing objective gives you the liberty to target a specific audience.
Don’t end up ruining your money by appearing in news feeds of people who are not going to click your campaign.
Choose the Display Platform:
After deciding the target audience, you should also select the display platform and placement of your ad.
Do you want to target desktop, mobile, or both platforms?
Different people prefer different platforms for their Facebook usage. Mobile usage is gaining more popularity among people due to its ease in usage, size, and portability. But there are still some people who use desktop. Find out what is your audiences’ preferred platform, and choose it accordingly.
With the evolution of technology and the emergence of social media platforms, marketing your business has become much easier. With a bit of understanding, planning, and wise selection, you can write your success story by running a successful Facebook ad campaign.