Just because you’re a small business limited only to roofing services doesn’t mean that you can’t have a website up and running. Digital marketing is at its peak nowadays, with more and more individuals browsing through the Internet and on social media sites. This is a market that you shouldn’t miss out on.
When you have a website, it’s like an office that opens up to the whole world. Before customers even get to visit your brick-and-mortar establishment, one of the very first ways they can encounter your business is through your website.
That said, here are some tips to guide you as you brainstorm with your team on the creation of your small business website design.
Make Your Design Mobile-Friendly
As a newcomer in the world of websites, one of the very first tips you should remember is to ensure that your design is mobile-friendly. This is one of the best ways you can keep up with the times. When your website has this feature enabled, it won’t even feel as if you’ve lost so much time by having your website running only now.
Today, a majority of Internet users are browsing from their mobile phones. They’re doing this during their free time, as their cell phones are almost always on their hands. Hence, you’ve got to make sure that you take advantage of this pool of prospects. Who knows—your prospective customers might just be browsing through their cell phones right now.
Use Colors Strategically
While you’ll want your web design to be fuss-free and straightforward, there are also ways you can keep it interesting. One way is by using colors strategically. This means that when there’s anything that you’d like to highlight, place a pop of color here and there. For instance, is your roofing business having an anniversary sale next month with products such as your roofing materials? Highlight this and make it stand out by having bright colors around that post. That way, you’re able to catch the attention of your website visitors in an instant.
Ensure That Your Site Is Easy To Navigate
Ease of navigation is one of the most important elements of web design that you should apply. Although the population of the Internet is increasing, this isn’t to say that all of them are well-versed in using websites. Some may even be first-time users. Others perhaps belong to the older generation. To offer an equal level of service among all of your website visitors, ensure that you provide ease of navigation.
Here are some tips you can follow to achieve this:
- Always have a search tab or a search option on the upper right-hand corner of your site.
- Enable your website visitor to scroll up and down your website effortlessly.
- Allow your website visitors to go back to the home page with ease.
When your website visitor has a smooth experience on your website, they will most likely stay longer. Hence, they’ll want to read more about the services that you offer, and they’ll be more interested to learn more about your roofing business.
Be Wary About Your Page Loading Speed
Your page loading speed is precisely the reason why you should keep your website’s design simple. When it comes to your images and media, you’re also supposed to keep them at an optimum level. This means having only around one to two images or media per roofing post.
Internet users are not very patient. They want the website to load fast. In reality, you only have around three to ten seconds as an allowance to let them wait. Anything beyond that and you’re bound to lose your site visitor in favor of another website that loads and opens faster.
To check your page loading speed, you can use tools such as Pingdom, Sucuri, or Google PageSpeed Insights.
Now that you have successfully started and created your business, it’s time to focus on the marketing details. In today’s digital age, having a website spells the difference between a successful and unsuccessful marketing strategy. The most successful businesses, even small ones, are those that take advantage of all the opportunities that are available. With a flourishing population on the Internet, this is one avenue you shouldn’t miss out on.
Of course, this isn’t to say that you’re going to be an Internet success. With these tips to guide you, along with patience and hard work, you’re one step closer towards gaining more clients to make your roofing business grow.