Tips to Start a Thriving Software Company

A country’s economic development depends largely on the IT and software industry, and the same applies to India. If you already have an idea of starting a software company in India, you can read this article carefully and implement the tips given below. Before that, let us read more about software companies in the country. 

Generally, there are two types of software companies: 

  • Service or consultancy-based companies – These companies offer only services relating to software, coding, and other IT-related tasks. Or they might advise you about the IT services and software products you use. 
  • Product or development-based companies – These companies relate to the development of software products based on a company’s requirements. 

Now, let us get into the actual and detailed process of starting a software company in the country. 

Collect funds

You have an idea and the reason for starting this business. Now, you don’t have to reflect more on your intention, but take action on it. There are several ways of fund procurement, such as venture capital, angel investing, crowdfunding, and so on. 

Create a business plan

Once you figure out where the funds would be coming from, you can create a solid business plan. As you would be using the business plan in two ways, you need to prepare two versions of the same. The detailed plan will be a business plan that is utilized by the business owners to carry out the activities. This version will work as a guide and roadmap and tell you what to do next. The shorter version of the business plan will be used to generate capital from the investors. 

You cannot show the detailed version to an investor as most of the aspects will be confidential and not necessary for an investor to know. Hence, we suggest using the shorter version for capital procurement. So, go flexible and create two versions beforehand. Also, you cannot keep the business plan rigid as it is subject to changes in the future. You need to customize it whenever there is a need. And that’s why we suggest making this business plan flexible and not a restriction to certain aspects and tasks. 

Before you start operations, you need to decide on a few aspects: 

  1. Type of products or services you want to deal with. 
  2. Target audience – Whom do you want to sell your software products or services? 
  3. Profit or revenue to be generated. 
  4. Business feasibility – how can you fix up systems in your organization to carry out the said business activities? 

Determine the organizational structure and the type of software business you want to conduct 

You need to decide what kind of organization structure you need to set up. You can start as a sole proprietorship enterprise, but the benefits are limited. You can even start a partnership, limited liability partnership, or a full-fledged company, depending on your preferences. 

They also need to consider the type of software business they want to conduct. For instance, you might have to select a niche market and other aspects before you even trade in products or services. So, consider the following points:

  1. Since the competition in the software industry is stifling, you need to choose a specific niche market in advance. You cannot let the demand forces decide what you will be providing. 
  2. You need to determine the distribution channels to provide products and services to your customers. You can’t use the standard ones since they are utilized by all the companies in the market. 
  3. You need to provide reasonable and effective solutions and always top and perform better than other brands. 

You need to create a beta version of the product you want to sell since you will be pitching to the investors and customers. After the creation of a complete product, it should be protected by intellectual property rights. You should use webspace, social media platforms, websites, and other avenues to promote your products well. 

Register your company

Yes, while you create the product, you need to have a legal and solid existence for your business as well. You should reserve a good name, an electronic signature, and a direct identification number for their business. Then, you need to complete all the registration formalities as specified by the Registrar of Companies. You will require a few important documents such as a PAN card, Aadhar Card, driving license, or voter’s card for the basic registration process. 

You will also need utility bills, rent agreement, and other details to submit to the Registrar. You can then apply for a tax account number from the Income Tax Department. Then, you are required to prepare and draft the important documents, Memorandum, and Articles of Association for the company. Then, open a current bank account to separate personal and professional funds. 

Apply for STPI Licenses

Since you own a software company, you need to seek a license from the Software Technology Parks of India to run business operations. You can seek benefits such as no tax expenditure for the five years and no need to pay any duty or charges for import and export of software products. You can even acquire office space at reasonable prices. 

Choose office location

The next step is to choose a good office location with the necessary infrastructural facilities. You can rent second-hand furniture, but you will need better quality equipment to run the business. 

Hire talented staff

It is a good thing that India hosts talented and skilled software professionals. You can hire qualified staff easily, but you need to ensure that they remain in your business for a longer time. 


You cannot succeed if you remain in your comfort zone, and that’s why we suggest collaborating with other like-minded professionals and business enterprises. You can offer better and integrated solutions to your target audience if you know how to collaborate well. You can also seek advice from the industry experts and learn plenty of useful things from them. 

In a nutshell, the above steps are mandatory to follow for setting up a software company in India. It is easy, but you need to be dedicated and passionate about it all the time. 


1. What is the best way to start a software company?

The best way to start a software company is to begin by deciding what type of business you want to create: do you want to develop your own products or services, or act as a consultant or contractor? Then, write a business plan, research the market and create a funding strategy. After that, secure the necessary funding, hire a team, set up office space, create a website and begin to market your business.

2. What type of qualifications do I need to start a software company?

To start a software company, you’ll need a thorough understanding of computer programming and software development. You’ll also need to understand business and marketing strategies, and have the ability to manage a team and make sound financial decisions. Depending on your business structure, you may also need relevant qualifications in accounting, legal services or other areas.

3. What are the legal implications of running a software company?

Running a software company requires understanding of both local and international laws and regulations. You may need to complete various forms and documents, such as Business Registration and Business Tax applications, as well as obtain licences depending on the type of software you’re creating and who you’re selling it to.

4. How do I market my software company?

Proper marketing is essential to the success of any software company. You should create a comprehensive digital marketing strategy and execute on it. Invest in all forms of digital marketing, such as content marketing, pay-per-click campaigns, search engine optimization, email marketing and social media advertising. You should also work on creating a brand and building an online presence.

5. What are the costs associated with starting a software company?

Cost will vary depending on a variety of factors, including the type of business you’re creating, the size of the team, and the types of software and hardware you’ll need. Be sure to factor in costs for office space, salaries, software and hardware, taxes, insurance, marketing and legal expenses.

6. How can I get funding for my software company?

There are many ways to fund your software company. You can use your own funds, secure a bank loan, attract venture capital, or look for angel investors. You can also use various crowdfunding platforms to crowdfund your project.

7. Where should I locate my software company?

The best location for your software company will depend on a variety of factors, such as the type of business you’re creating, the cost of living in the area and the availability of talent. Generally, metropolitan areas with large technology hubs are the best places to start a software company.

8. What type of talent should I hire for my software company?

You will need to hire a team of highly skilled professionals with expertise in software development, computer programming and related fields. You may also need to bring on additional consultants or contractors depending on the scope of your project.

9. How can my software company stand out from the competition?

To stand out from the competition, you will need to create a unique product or service that solves a specific problem or offers a new solution. To do that, you’ll need to do thorough market research and keep up with the latest trends. Additionally, you should focus on creating a noteworthy brand and offering exceptional customer service.

10. What tools do I need to make my software company successful?

You will need a range of tools and resources to make your software company successful. This includes software and hardware, an effective workflow system, and the right team and resources. Additionally, you should build a comprehensive digital marketing strategy and focus on creating a brand and maintaining a strong online presence.

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