For every enthusiastic cook out there wishing to transform yourself as a trainer in the same stream, here is this lucrative business. In the initial days, cooking was recognized as a work that is by default pressured on home makers. Gradually, it touched the other gender and now it has made a diversion from being a hobby to being a profession.
A lot of us might think what is so interesting cooking. But yes, there are a few creative elements that make cooking more fun and important. When you clearly analyse the transformation to a profession from hobby, it is understood that cooking has got a commercial side in addition to its fundamental importance of preparing just food.
I would definitely call it a change that has happened due to people’s dynamic lifestyle. More than considering it as just an essential element to survive, people have now started to view it as a commercial product. The higher the augmented features, the higher they like it.
And, to start attractive and unique restaurants people develop their interests to learn cooking professionally. For this, you as a trainer will be a pillar of guide training them in your cooking school. With all these, my observation makes me recommend you all to start a cooking school business that would generate you an extremely appreciable income.
Who are your potential students?
After deciding to enter into the business, check the areas of potential students. For this, you should deeply get into promotional ideas. From my research I have found that colleges are the best sources to find your students.
A very simple talk on your service and the scope for cooking will do. You will have to know the strategies to attract students to sign up for a course in your cooking school. But before this, you should make an appointment with the management of the respective colleges. Through this there are chances of finding at least 40% of the total number of students per batch.
Another outstanding source will be clubs that are organised only for women. These clubs are likely to have women and they are always in the verge of development. Thus, cooking can also be an option for them to restart or enhance their career. Make your presentation attractive so that people get impressed at your service at the very first introduction.
How to be the market leader?
With a considerable number of students, you might be working on your business tediously. But here is where you go wrong. As an entrepreneur, it is not enough to just show your presence in the industry. There is a compelling need for you to expand and enhance the service you do.
Being a trainer, uniqueness is very important in order to make a powerful existence. If you broadly think, nobody will come to you to get trained in cooking because you are there as one of the cooking schools. The catch is here, don’t be a one among the crowd. Instead, be the most demanded one that people find it hard to even get into your school. Below given are some of the areas that give you a chance to show yourself more than ordinary.
Teaching is an art. When this becomes commercial, it is totally unavoidable to make your teaching method equipped with high facilities. Teaching people to cook is absolutely about making it practical.
But, some tools like presentations and videos will probably be an added element to give better explanations. The higher the facilities like these, psychologically students get attached to what is being taught. Also, these facilities will rate your service high in the industry.
Create a brand for yourself. Let your brand logo and name spread throughout the location your school exists. Print them on all possible media so that it publicises itself in all the places it is carried through. Indulge yourself in talking more about your brand, than just about the service.
This means, doing something that only your cooking school can do. Research and find what other cooking schools have not done till date and include them in your service. This will automatically elevate your business and make it a brand that nobody has ever experienced. Brands also give a trusted recognition to the certificates you provide after the training period.
While you admit students for the training session, explain them about the package details. Packages mean the take away for the fee paid by the students. Training alone cannot make students come to you. It is the additional items you provide them that is covered under the fee. One successful idea is to give them cooking tools.
Purchase cooking tools in bulk so that you get them at a lower price. Pack them as a kit and give it while they get admission in your cooking school. This might look simpler, but these are some of the smallest things that produce amazing results. From records it is found that spending on these additional features can show a growth increase of 50%.
There are few people who always stay in dilemma whether to choose what they want or not. The moment you give your presentation in any source area, there will be a group of people having their fingers crossed. For such people, a free trial session will make a good deal. In this you might face a lot of people coming just to know what it is and is truly not interested in cooking.
Consider them as unavoidable odds in the business and move on. This is because, free trials on the other side has high chances of making people sign up for your course. The way you teach, the infrastructure, the package, the brand, the kit and the recognition for your certification in the market will be the possible factors to convince people to get trained by your cooking school.
With all these, there is absolutely no doubt that you are growing in the market as the leader.
Licenses and permits
As you all know, it is mandatory that you get your business registered. It is almost like adding your business name in the similar business category. A business gets registered to register the name of the business and the type of business being done in the records. Type of business that is being run is simply about the ownership.
It can be sole proprietorship, partnership etc. Each country has a different regulation formulated over this registration process. I would suggest you to check it by visiting the government portal of your country. The process is simple as you will be directed in all the stages till you get your business registered.
Next comes the licensing phase. Unlike other businesses, in a cooking school business you will need a number of licenses in addition to the general business operating license. The additional licences are,
- Catering license
- Kitchen Inspection
- Food Handler’s license
Needless to mention, location plays a very important role in any business. the stream in which you are working in is also a factor to notice while choosing the location for your business.
Going with the fact, a cooking business school is best popular when the school is located in a place where there are a lot of educational institutions. On the other hand, the domain can also be taken for consideration.
Since you are dealing with food, your location can be in an area where there are more restaurants. Your students will consider it as a promising opportunity for them to start their career.
Being a school, facilities are more important to make your students concentrate on what is being taught. Out of your investment you might have to spend $20000 in purchasing furniture and other related essentials for a school. Coming to the layout, make sure that the presentation area is visible to all the students when they are seated.
Necessary kitchen tools and equipment should always be in the best condition. Teaching process should never be interrupted due to insufficient resources. Students should have stoves and comfortable tables to practice the taught lessons.
Each student should be provided with enough space around him or her, so that there is no issue of uncomfortableness to the student during training period. Some other additional infrastructure ideas may be separate rooms for each activity. This will absolutely ask for additional investment, but is worth the money.
These things will add up to the rating for your cooking school as a whole. Also, this concept can excite the students as they are taken to new rooms for different types of activities. For example, Chinese cuisine can be taught in one room, Asian Cuisine in the other, there can be a display room allotted separately only for displaying the cooked items. With these, your infrastructure part comes to an end.
Conditions to own a cooking school
There is one important condition to own a cooking school which is nothing but to be a professional chef. Only if you have been certified and regarded as a professional chef, the business can be clearly directed and monitored.
For example, your knowledge in cooking and tastes can only allow you to select the right trainers for your school. As a single trainer it is impossible to manage all the different batches. Hence, you will have to hire assistant chefs who will be paid on an average of $40000 annually.
Next comes the teaching part. People come to your institution only for the valuable lessons you provide them. Being a person without knowledge in cooking is absolutely not going to work in this case.
Your income depends on the packages you fix for teaching. Remember, at the entry level your only aim should be to attain a stable position in the industry and grow as a leader in the market. In such a case, your packages should be priced at a very low price.
This does not mean that the fees can be hiked once you get more admissions. Show a very gradual increase in the fee amount that it is not even realised by the public. Have a catalogue of courses you provide. Not everybody will need the same type of learning. There are different types of cuisines that can be learnt. Split the courses in terms of the following.
- Number of dishes
- Kit inclusions
- Certification level
These are different varieties that will attract people of different interests. Based on these categories the fee for each course can be fixed. Summer classes can be termed as crash course and this is a season where more income is realised. You will adopt a strategy where the course fee will be fixed less.
Considering this, you will be receiving applications from a large number of people. Profits in a cooking school business totally depends on the way you execute things. At the same time 10 people can be taught as well as 100 people can be taught. So basically, your infrastructure and the number of people in each batch can only decide the profit margins.
We have come to the conclusion of the discussion and in this last part let us quickly rush through some of the important points to remember while handling students. Unlike other businesses, cooking school business has students bound in it.
Students may be of different age groups, but it is important that you do not treat them like school kids. This outside learning is to encourage them to find a path in career and not to inhibit in them any disciplinary values. Having this I would suggest you not to involve yourself in moral value teaching instead focus only on cooking training.
Other small things to have a control would be general administration of the cooking school. A person should be appointed to manage and schedule classes. The same person shall also be responsible to pick calls to solve enquiries. Lastly, manage payments and admissions at the best and make sure that you have perfect records for every single transaction made.