eCommerce Web Design Tips
Running an eCommerce website for the first time might seem daunting, particularly if you don’t have the necessary tools or know where to look for them.
Are you looking for simple eCommerce website design tips for making your online store stand out from the thousands of average ones on the internet?
Here are some easy tips that you can implement today!
Create That Are Categories Easy to Navigate
Have you ever landed upon a poorly laid out website with content all over the place, making it difficult to find what you need?
A difficult-to-navigate website will not help you make sales, no matter how fantastic your product or service is.
If website visitors need to navigate ten different menu options to find something that should be quick and simple, they’ll most likely head directly to a competitor’s website instead.
Make sure your product or service categories and other important sections of your website are quick and easy to navigate.
You also want it to be simple to view and filter your products, for example, based on colours, sizes or types of products.
Your customer’s shopping experience will be much more enjoyable if your website is easy to navigate.
Make Your Content Scannable
Did you know that the average web visitor only reads around 20% of a given site’s content?
That means that although you might have plenty of valuable content on your eCommerce website, there’s a chance that it will go unnoticed if it isn’t easily scannable.
Plus, search engines like Google scan the content on your site to provide web users with the best answers to what they are searching for.
Therefore, to be effective in your marketing plan, you must make sure that the content on your website is easy to read and optimised for search engines (SEO).
Use Social Proof
Are you looking for the best way to gain potential customers’ trust?
When designing an eCommerce store, displaying your customer reviews, ratings and testimonials can be extremely beneficial in boosting sales.
Encourage past customers to rate your products and leave reviews. You can also offer an incentive, like 10% off their next purchase if they do so. This is guaranteed to create more trust with new customers shopping on your site.
Use Colour to Your Advantage
An easy but highly effective tip for making your eCommerce business stand out from the crowd is following a set colour scheme and using colours to evoke emotions.
Don’t you think your colour choice is a big deal?
When a company called Hubspot performed an A/B test using two different call-to-action buttons: one red and one green – they discovered that the red button performed better than the green one by 21%!
When it comes to making sales, you can truly use colours to your advantage.
Make Checkout Easy
Have you ever filled your online cart, only to be frustrated by an overly complicated and lengthy checkout process? There’s a high chance you didn’t return to that online shop for a second time.
Making checkout easy to navigate and as simple as possible will ensure that your customers have a pleasant experience.
Allowing users to create a profile, sign in, and save their details for future use is a great way to streamline the process.
Use High-Quality Images
In the eCommerce world, having images of your products and services is essential to success.
Using high-quality product images with different points of view is more likely to convert window shoppers into buyers.
Remember, if someone has never seen your product in person, they’ll need to have a good idea of what to expect before spending their cash online.
Make It Responsive
Your eCommerce site needs to be responsive on all devices, whether it’s a desktop, laptop, mobile, or tablet.
For example, there’s no point in having a beautifully designed, user-friendly website on a desktop, but it’s unresponsive and difficult to read when viewing it on a mobile.
A site that is user friendly and fully accessible across any device is key to being successful.
To Wrap it Up
Designing a good eCommerce website can be challenging, but it doesn’t have to be if you follow all the tips mentioned in this article!
And if you really want to take your online store to the next level, consider investing in professional eCommerce web designers to do the job.
It will save you time, but a well-designed eCommerce site has a much higher chance of being successful and helping you reach those sales targets!
FAQs
When designing an eCommerce website, you should consider user experience, branding, navigation, product presentation, search, checkout process, payment options, and security.
When designing an eCommerce website, you can make navigation easier for customers by providing clear and concise navigation menus, as well as search and filtering options.
When designing the checkout process of your eCommerce website, you should include steps such as selecting shipping options, entering payment information, confirming the order, and providing a confirmation page or email.
To ensure that your eCommerce website is secure, you should use secure encryption protocols such as SSL/TLS, and have a clear privacy policy and terms of service. Additionally, you should regularly monitor your website for potential breaches and vulnerabilities.
When designing your eCommerce website, you should offer a variety of payment options such as credit cards, debit cards, PayPal, Apple Pay, and more.
To make sure that your products stand out on your eCommerce website, you should create compelling product descriptions, use high-quality product images, include customer reviews, and provide discounts or promotions.
To make sure that your eCommerce website is optimized for mobile devices, you should use a responsive design, reduce page load times, and make sure that the checkout process is easy to use on mobile devices.
