eCommerce Web Design Tips

Running an eCommerce website for the first time might seem daunting, particularly if you don’t have the necessary tools or know where to look for them.

Are you looking for simple eCommerce website design tips for making your online store stand out from the thousands of average ones on the internet?

Here are some easy tips that you can implement today!

Create That Are Categories Easy to Navigate

Have you ever landed upon a poorly laid out website with content all over the place, making it difficult to find what you need?

A difficult-to-navigate website will not help you make sales, no matter how fantastic your product or service is.

If website visitors need to navigate ten different menu options to find something that should be quick and simple, they’ll most likely head directly to a competitor’s website instead.

Make sure your product or service categories and other important sections of your website are quick and easy to navigate.

You also want it to be simple to view and filter your products, for example, based on colours, sizes or types of products.

Your customer’s shopping experience will be much more enjoyable if your website is easy to navigate.

Make Your Content Scannable

Did you know that the average web visitor only reads around 20% of a given site’s content?

That means that although you might have plenty of valuable content on your eCommerce website, there’s a chance that it will go unnoticed if it isn’t easily scannable.

Plus, search engines like Google scan the content on your site to provide web users with the best answers to what they are searching for.

Therefore, to be effective in your marketing plan, you must make sure that the content on your website is easy to read and optimised for search engines (SEO).

Use Social Proof

Are you looking for the best way to gain potential customers’ trust?

When designing an eCommerce store, displaying your customer reviews, ratings and testimonials can be extremely beneficial in boosting sales.

Encourage past customers to rate your products and leave reviews. You can also offer an incentive, like 10% off their next purchase if they do so. This is guaranteed to create more trust with new customers shopping on your site.

Use Colour to Your Advantage

An easy but highly effective tip for making your eCommerce business stand out from the crowd is following a set colour scheme and using colours to evoke emotions.

Don’t you think your colour choice is a big deal?

When a company called Hubspot performed an A/B test using two different call-to-action buttons: one red and one green – they discovered that the red button performed better than the green one by 21%!

When it comes to making sales, you can truly use colours to your advantage.

Make Checkout Easy

Have you ever filled your online cart, only to be frustrated by an overly complicated and lengthy checkout process? There’s a high chance you didn’t return to that online shop for a second time.

Making checkout easy to navigate and as simple as possible will ensure that your customers have a pleasant experience.

Allowing users to create a profile, sign in, and save their details for future use is a great way to streamline the process.

Use High-Quality Images

In the eCommerce world, having images of your products and services is essential to success.

Using high-quality product images with different points of view is more likely to convert window shoppers into buyers.

Remember, if someone has never seen your product in person, they’ll need to have a good idea of what to expect before spending their cash online.

Make It Responsive

Your eCommerce site needs to be responsive on all devices, whether it’s a desktop, laptop, mobile, or tablet.

For example, there’s no point in having a beautifully designed, user-friendly website on a desktop, but it’s unresponsive and difficult to read when viewing it on a mobile.

A site that is user friendly and fully accessible across any device is key to being successful.

To Wrap it Up

Designing a good eCommerce website can be challenging, but it doesn’t have to be if you follow all the tips mentioned in this article!

And if you really want to take your online store to the next level, consider investing in professional eCommerce web designers to do the job.

It will save you time, but a well-designed eCommerce site has a much higher chance of being successful and helping you reach those sales targets!

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