Painting is an art that many of us are gifted with but not many of us care to use that art and turn it into a money making profession. The present time of staying home in covid lockdown is the best time when you can turn your hobbies into a profession.
If you have lost a job working from 9 to 5, then it is time for you to utilise your skills in painting and earn good money in return. People these days do like to have elegant paintings inside their office and house and they are ready to pay the price you quote to them.
Painting is not limited to canvas but if you move a bit ahead then there are many other forms like designing walls, decorating drawing room walls with special effects, and night roofs with designs for children, etc. But for all this you need to start from scratch and display your talent to the world that will buy your work. If you are a passionate painter and want to earn some bucks by going professional then do start at home and show the world what you can do.
Here is how to start your own painting business
The first thing you need to do is to reflect on yourself and give a thought about your skills. Recollect what you know all about painting. Try to do some rough paintings on your walls to assess your skill and based on the feedback do some course correction.
Even if you are good at your painting skills, take a professional course for painting or an internship in order to sharpen your skills and to get an idea of how a professional painting business operates. If you do not have experience in painting then you need to focus on important aspects like:
- Painting on various platforms like canvas, wallpapers, walls, etc.
- Learn how to mix colors for best results by experiments.
- Learn about special effects that make a painting look professional.
- Develop some special skills to compete with others.
- Learn how to market your skills to the world.
A professional painting course will do all of the above for you. therefore do register to a painting course of your choice unless you want to be your own Guru to get good returns.
1. Select your niche and make a business plan
There are various methods and techniques of paintings that one can try based on their specialisation. Many ordinary painters can be hired with or without skills if you are looking at normal painting of a house.
You can also hire artists who specialise in their field of art like below:
- Mural Painting: It is a type of painting that is directly applied on a wall, ceiling or any other permanent surface. The paintings are created on large canvases which are later put on the wall too. Or they can be directly painted on the wall.
2. Make a strategy
You need to make up a strategy for your painting business after you have acquired the required professional skills. You need to start your business in the painting field where you master yourself as you go on gaining experience.
Like if you are excellent in a particular type of painting then your business should be focusing on not only painting. You also need to arrange the required marketing to start your business.
3. Buy painting equipments
For a professional business it is necessary that you are equipped with all the latest equipment with which you will start your painting business. In a limited budget you can have all the necessary items like brushes and window painting trolleys plus ladders and stools with you.
Do not compromise with the quality of your painting material. Also, if you can afford it, you should also try to use a modern painting mechanism. This includes painting using computer software, painting on different types of material with spray painting equipment etc.
4. Register your business
A registered business with a brand name always has multiple benefits. Art items have a good impact if you have built your own brand. You can build your brand on your business name or on the particular type of art you sell.
Registering your business will also help in commerce as your business will grow.
5. Hire staffs and expand your business
As your business is launched, you need to progress and for this you need to add variety in your business.
Hire painters and artists who are well versed in different forms of mural painting. Use their skills to sell your product and have mutual benefits. When you have artists from different circles then you have a broad market which eventually helps you in building a brand. Do not compromise on quality but also do not hesitate to take risks and experiment as it may prove to benefit you to expand in future.
6. Setup a shop
Setting up your painting market requires hard work. You need to meet with like minds who are also in this business. You need to make a network of such people who are in this business. In starting you may have to supply your paintings to another seller who has a market so in return you can earn some initial amount if you are painting on canvas with oil paints or water paints.
It is important to establish your own painting business to market yourself and make a brand for your own painting company name that people can remember for quality and efficiency.
You can also hire a marketing expert that can target the global audience through various ways mentioned below.
7. Market your business
Traditional ways of marketing:
You need to network with art exhibition organizers who can allow you to showcase your paintings in their art galleries. Apart from this, you can also network with other such artists who have regular customers. They can also introduce your paintings to the customers who can introduce you to a market.
Through e-commerce websites:
You can also sell your paintings on famous e-commerce websites. You can register on their website and sell your product.Thus you can become a part of their large e-commerce network.
This is one of the best means to sell your merchandise as it involves a huge market with direct clients which means direct profit.
You can also make your own website with your brand name and use digital marketing options on social media to boost up your presence.
Making your Presence on Social Media:
People on social media are always keen to look for things they like and they get associated with it.
There are many pages on social media that are liked by people across the globe that deal with something unique and interesting for the people.
You can also make your own page by your brand name on various social media accounts like Facebook, Twitter, Instagram, YouTube, etc. and post pictures of your paintings.
You can also add details of your paintings and then invite them to buy offering them attractive discounts.
A direct connection with your customer is one of the best ways to boost your business as it instills trust in customers for your work.
A word of mouth is the most trusted method of marketing which works very quickly from one person to another.
Other types of paintings you might be interested in:-
- Abstract Painting
- Landscape Painting
- Indian Painting
- Chinese Painting
- Japanese Painting
- Still Life Painting
- Ancient Painting
Advantage of Painting Business:
Painting is an art and it is a passion to many artists who are born with a talent.
But when you turn it into a profession it becomes a lot more interesting and challenging. Here are some great advantages of starting a Painting business.
- You are not required to invest much in this business unlike any other business where you need capital, investment, product, raw material, technology, employees, etc.
- With a small investment you can start this business and turn it into a profit venture.
- What you need, more aspects can be added on when your passion starts yielding you money in return. You only need basic painting skills to earn profits in the beginning.
- Painting business has a huge market throughout the world. People are interested in buying different styles of painting for showcase.
- Painting business can be a part time business where you don’t need any office or professional methods of business.
- You can maximize your business within no time and have many employees working for you yielding you huge profits if you dare to go on expanding.
- You can expand your market later on with time. From canvas painting you can switch to mural paintings, watercolor painting and many other forms of painting by hiring artists.
- It’s a great way of employment and can be a great source of earning.
With so many advantages do not stop yourself from showcasing your art. Do not feel embarrassed of what people will think about your painting. Just give it a try, improve on your weaknesses and strive for excellence. In no time your passion will turn into a business with great returns.
Make sure you hire marketing experts if you lack those skills which is a must for many artists who have no idea about marketing.