If you want your new business to be successful — and who doesn’t —you need to make marketing a top priority. It’s your marketing strategy and process that will drive new clients to your business and convince them that your company is the right one for the job. But what do you do if you don’t know a lot about marketing and can’t afford to hire a pro? Follow these tips to improve your company’s visibility as quickly as possible.
Invest in a Good Note-Taking APP
All good copywriters share a secret. They have a swipe file filled withideas they can “swipe” from others at any given time. Of course, they aren’t literally stealing ideas from others. The file is used for inspiration. In most cases, it contains a mixture of screenshots from
websites with great copy and design. When needed, they flip through their swipe file, piecing together ideas, looking for impactful words and phrases, and page elements that reflect the vision they’re trying to create for their clients.Every single business owner needs a file like this.
A place to bank ideas for future implementation—and all you need is a good note-taking app to create one. Choose an app, like Evernote or Pocket, that allows you to clip snippets of online content to read later. Then, as you come across interesting ads on Facebook or an attention-grabbing sales email from a business you follow, save them in your app. Then, when you’re creating your next marketing campaign, you have a stack of
ideas ready and waiting for you to explore.
Start With One Social Media Site
New business owners often think they have to do it all in order to succeed, but really, internet marketing doesn’t work like that. To effectively market your business online, you need to start building a following — a group of fans who are loyal to your company. You can’t do that if you’re spreading yourself too thin.
Instead of trying to be in all the places, choose the main social media platform your target audience uses and start there. Focus solely on building a following on the site you choose. Then, slowly implement
other social media sites as the process becomes easier.
The Power of One
Most professional online marketers will tell you to always follow The Power of One when creating marketing campaigns and content. In fact, many consider it the difference between good marketing and great marketing. The Power of One states to focus on:
* One main goal or outcome
* One core emotion
* On single desirable benefit
* One inevitable response
For internet marketing campaigns, this translates to focusing every piece of content, email, sales page, and ad you create on one person (your ideal client), one goal, and one offer. The content you create, regardless of the medium, should only contain one call-to-action — the action you need you people to take for you to reach your goal. While you might have several calls-to-action throughout the content, each one will
prompt the person to take the same action.
Always Work on List Building
For an online business owner, your single most-valuable asset is your email list. It’s your email list that contains contact information for everyone who has shown interest in your product/service. You should be constantly working to grow your email list.
Think about it. If you focus on building your business using Facebook and tomorrow Facebook makes a huge algorithm change that results in a 30% decline in your reach, what would you do? You’d be losing money and there’s nothing you could do about it because you don’t control Facebook.
But you control your email list. That information is yours. Regardless of what happens with other methods of communication, you have your audience’s contact information stored away safely. You can easily pivot to the next new thing if needed.Marketing is a major focus for any new business owner. They faster you master it, the easier it is to scale your business.