Exit Strategies: Selling Your Business or Passing It On

Starting your own business is a huge accomplishment and can be incredibly rewarding. However, it’s important to remember that this journey doesn’t stop when you reach success. Whether you decide to pursue other opportunities or simply want to move on from your current venture, planning an exit strategy is essential for transitioning out of owning a business when the time comes.

Either way, navigating these waters requires a solid exit strategy. In this blog, we’ll explore two of the most common exit strategies for small business owners: selling your business or passing it on to a successor.

Understanding Business Exit Strategies

Do you own a business? Are you planning to sell your company soon, or do you want to pass it on to someone else in the future? 

Aside from setting up your business plan or getting the best marketing strategy from agencies like Gorilla 360, creating an exit strategy early on is essential for when you plan to leave your current entrepreneurial endeavor. It could mean selling your business, passing it on to a family member, or even closing it down to minimize losses and maximize gains.

The big question is: How do you want your business story to end? Do you see a family member taking over, a competitor buying you out, or maybe a group of employees banding together to buy the business?

Say you’ve spent years, maybe decades, building your business. It’s not just a bunch of numbers on a spreadsheet. It’s a huge part of your life. So, when it’s time to move on, you don’t want to just hand over the keys and walk away. 

You want to ensure it’s in good hands, that you get a fair price, or that it continues to thrive even when you’re no longer at the helm. That’s where a solid exit strategy comes in. It’s your roadmap for handing over your life’s work.

Preparing for Exit Strategies

Whichever exit strategy you choose, it’s essential to start planning well in advance. You should have an exit strategy in place even before starting your business. It will give you a clear understanding of your long-term goals and enable you to make strategic decisions for your business that align with those goals. Here are some of the things you should consider:

  • Assessment of Business Value: The first step is to understand the true value of your business. It involves an in-depth analysis of your financial statements, market position, customer base, and growth potential. You might consider hiring a professional appraiser or a business broker for an unbiased estimate.
  • Improving Business Value: Often, before exiting, owners will work to increase the value of their business by boosting sales, streamlining operations, or expanding the customer base. It could involve anything from renovating physical spaces to investing in marketing or new technologies.

Selling Your Business

Selling a business is often the most popular exit strategy for entrepreneurs. It involves finding a suitable buyer and negotiating an agreed-upon price and terms of sale. Here are some key considerations when selling your business:

  • Finding the Right Buyer: When selling your business, you want to find a buyer who aligns with your business’s values and has the resources to maintain its success. It could be a competitor, a larger company in the same industry, or a financial buyer like a private equity firm.
  • Negotiation and Legal Process: Selling a business involves complex negotiations over the sale’s price, terms, and conditions. It’s essential to have a team of experts, including lawyers and accountants, to ensure the process goes smoothly and your interests are protected.
  • Transitioning: After the sale, there’s often a transition period where you help the new owner understand the business operations. This phase is crucial for the business’s continued success under new ownership.

Passing on the Business

Another popular exit strategy is passing on the business to a family member or key employee. It can be an emotional decision, as the business may hold significant sentimental value for you and your successor. Here are some things to consider when passing on your business:

  • Family Succession Planning: If passing the business to a family member, it’s vital to have a clear succession plan. This plan should include training for the successor and a clear outline of roles and responsibilities.
  • Employee Buyout: Another option is an employee buyout, where employees collectively purchase the business. It can be a great way to ensure the business’s legacy continues with people already invested in its success.
  • Structuring the Transfer: Legal and financial structures must be in place for a smooth transfer. It might involve setting up trusts, drafting new ownership agreements, or restructuring the company.

Tax Considerations

Regarding business exit strategies, a significant consideration that cannot be overlooked is the tax implications. Navigate this territory with a keen eye and the guidance of a seasoned tax professional to ensure the maximum financial benefit and tax efficiency.

If you’re selling your business, remember that the sale proceeds can be subject to capital gains tax. Taking advantage of capital gains exemptions and other tax planning strategies could save a substantial amount of money.

On the flip side, if you’re passing on your business, different tax considerations come into play. For instance, gifting a business to a family member could trigger gift taxes. However, with some savvy planning and a sound understanding of tax laws, minimizing or even eliminating these taxes is possible. Remember, every dollar saved in taxes is another dollar that stays in the family.


Exiting a business is a complex and multi-faceted process. Whether selling or passing it on, it requires careful planning, expert advice, and consideration of both financial and personal factors. By developing a solid exit strategy, you’ll ensure your business’s continued success and create a legacy that will live on long after you’ve moved on. So, think carefully about how you want your business story to end and start planning for it today.

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